BAREMINERALS original foundation

PROJECT – Supported national product launch for Original and Matte Foundation across digital (web, email, display, social, video, search, affiliate), and traditional (print, out of home).

ROLE – Transitional bareMinerals Creative Director leading creative teams in Los Angeles, San Francisco and New York during a multi-quarter organizational restructuring while delivering omni-channel campaign creative that drove engagement and conversion.

CAMPAIGN – Direct response creative connected with customers by communicating product benefits and specific application Swirl, Tap, Buff! Creative was optimized post-launch using rigorous A/B testing and the latest in digital media and web analytics. Worked closely with client Global Brand, Marketing, E-commerce and Retail teams.