carshop app

Ethnography research uncovered a huge unmet need with Edmunds’ highest-valued customers. This segment was well informed and prepared to make a car purchase but once they got into the Finance & Insurance (F&I) office at the dealership, they were thrown off with aspects of the contract they weren't prepared for. They'd leave with the new car but not with the confidence that they got a good deal.

CarShop surfaced critical data upfront and usually not exposed to shoppers until they're sitting in that F&I office, in a simple and understandable way. Shoppers were shown complete out-the-door costs which simplified deal terms beyond price, building trust into part of the customer journey that was currently not being serviced. Features included the ease to work in a trade-in vehicle up front. Shoppers could also create their own complete, drive-off deals and send them to dealers to get their business.