mad tasty yuzu citrus
PROJECT – For the launch of the MAD TASTY flavor, Yuzu Citrus, we created a campaign that included creative across all customer touchpoints – retail (POS), digital (e-commerce, landing pages, email, social), and out of home including billboards and trucks. We created original content like recipes, blogs, and videos and developed a contest, promos, events and partnerships to help support. The launch was successful in aligning Mad Tasty's mission to provide functional beverages with a unique and bold flavor profile. We increased visibility and growth within the competitive CBD beverage market and helped drive both short-term sales and long-term brand recognition.
ROLE – Creative Director
MAD TASTY WITH MAD DIMENSIONS
As the truck drives around town, onlookers will see the dancing Mad Tasty cans come into 3-D view.
