mad tasty yuzu citrus

PROJECT – Supported national product launch for new flavor, Yuzu Citrus, including the creation of all packaging (can, carton), retail environment (POS, retail), digital (e-commerce, web, email, social), and out of home including billboards and trucks. Created supportive content like recipes, blogs, contests, promos, packaging, graphics and partnerships with Mad Tasty and Ryan Tedder.

ROLE – Creative Director