NIRVANA SUPER

PROJECTS – Led multidisciplinary team in building a strong presence in the market and shaping a cohesive consumer experience across both physical and digital retail touch points to build a stronger emotional connection to the brand’s values and story. Built a robust digital presence to elevate the brand across social media, e-commerce, and online marketplaces (i.e. Amazon). Extended brand identity to POS, ancillary programs, and national retail partners to drive sell-through. Designed effective packaging to connect with consumers, communicate key benefits, and maximize shelf presence. Brought 4 product lines to market and launched a new brand for the medical industry. Developed a style guide to standardize visual assets across touch points and ensure experiences aligned with brand promises.

ROLE – Creative Director