samsunG Q1 UlTRA
Samsung’s Q1 Ultra launch site presented the freedoms and functions of this 2lb. fully functional computer. This site had some beautiful user interactions and transitions. (Creative Direction, The Woo Agency)
dj fantasy
The Q1 Ultra came loaded with DJ software, In Da Mixx, so we targeted an urban demographic by giving them a personalized, choose-your-own-adventure experience of the the DJ lifestyle. Shot from the user’s point of view, it let them be a celebrity DJ for the night, and concluded with them meeting and playing on stage with celebrity DJ, Cut Chemist – who scored the whole experience.